During my one-year term as IT and Publicity Director at MASCA Victoria, I implemented a copy style guide to establish uniformity and clarity in upholding the brand voice of a student council. This was a learning experience as I gained an understanding of my audience’s needs through clear and succinct copies and grasped the art of being consistent yet still engaging across each social media post and its accompanying caption. The ability to understand given briefs, develop ideas, and adjust writing styles accordingly ensured that I wrote with purpose and created posts reflecting it.